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Skywriting by Word of Mouth: Unlocking the Power of Storytelling for Business

Jordan Blair

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Published in Skywriting By Word Of Mouth

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In the noisy and saturated world of modern business, it's essential to find ways to stand out and connect with your audience on a deeper level. Storytelling is a powerful tool that can cut through the clutter and create lasting impressions, transforming your business into a brand that people love and trust.

In her groundbreaking book, Skywriting by Word of Mouth, Bernadette Jiwa shares her insights and experiences on the transformative power of storytelling in business. She argues that stories are not just entertainment; they are essential tools for building relationships, driving innovation, and creating a loyal customer base.

Skywriting by Word of Mouth

by John Lennon

4.4 out of 5

Language	:	English
File size	:	1795 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	212 pages

Key Principles

Jiwa identifies several key principles that make storytelling so effective in business:

Stories are memorable. People are more likely to remember and share a story than a list of facts or figures.
Stories are persuasive. A well-crafted story can persuade people to take action, whether it's buying a product, donating to a cause, or supporting a new idea.
Stories create connection. Stories can help us understand each other better, build empathy, and create a sense of community.
Stories inspire action. Stories can motivate people to make a difference, whether it's starting a new business, pursuing a passion, or making a positive impact on the world.

How to Use Storytelling in Your Business

Jiwa provides a practical framework for using storytelling in your business, including:

Identify your target audience. Who are you trying to reach with your stories?
Define your goals. What do you want to achieve with your storytelling?
Craft your story. Use the elements of a good story (plot, characters, conflict, resolution) to create a narrative that is engaging and relevant to your audience.
Tell your story. There are many ways to tell a story, including writing, speaking, video, and social media.
Measure your results. Track the impact of your storytelling efforts to see what's working and what's not.

Case Studies

Jiwa includes numerous case studies in Skywriting by Word of Mouth to illustrate the power of storytelling in action. These case studies come from a wide range of businesses, including:

Airbnb
Apple
Coca-Cola
Google
Nike

Skywriting by Word of Mouth is a must-read for any business leader who wants to harness the power of storytelling to build a more successful enterprise. Jiwa's insights and practical advice will help you create compelling narratives that connect with your audience, build trust, and drive results.

In today's competitive business landscape, storytelling is no longer a luxury; it's a necessity. By embracing the principles outlined in Skywriting by Word of Mouth, you can transform your business into a brand that people love and trust.

About the Author

Bernadette Jiwa is a leading expert on storytelling in business. She is the founder of the Storyategy Group, a consulting firm that helps businesses use storytelling to achieve their goals. Jiwa is also a sought-after speaker and author. Her previous book, Make Your Story Sell, was a Wall Street Journal bestseller.

Skywriting by Word of Mouth

by John Lennon

4.4 out of 5